Thursday, July 17, 2008
Coca Cola in India
I decided that Indiana Jones and the Temple of Doom is a perfect parallel for Coca Cola's disastrous start in India. When they built their plant and dug a well deeper than the local rural farmer's wells the local farmer's wells ran dry. I don't know if Coca Cola ever abducted the villagers children or physically ripped peoples hearts out with their bare hands and lowered them into a lava pit still alive. But I could so see the head of Coca Cola India wearing those horns and chanting as he goes to rip the money out of Indians pockets selling them a drink that will bring them a slow painful death. Ok so it isn't a perfect analogy but close enough. I hope today is the last day that I am stuck in my apartment...
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